Keeping Up Online

I think the very first thing I learned as a student of Communication at Mason that has always been taught is to “know your audience.” In every communication class I’ve taken, this has come up someway, somehow.

So once you’ve figured out who your audience is, you should probably figure out to attract them to your website or blog. Well you work on your SEO of course! What is SEO you ask? Search engine optimization. Proper tagging, categorizing, linking, titles and just the right amount of characters in your title. It all counts.

Another way to find your audience? A little self-promotion never killed anyone. Put your links on Facebook, tweet links of posts/website with the proper hashtags and get some new readers that way. Email your friends, there is no shame in doing that.

Once you’ve built a large following, don’t forget to make your content as web friendly as possible. Remember, you’re in the land of the interwebs. You need to add links (adding a title to your link is also pretty helpful and helps your SEO), photos, videos, maps, audio and other content to make people more interested and to provide as much information as possible in one post. Make whatever you’re writing about a one-stop shop! OnMason gives me the opportunity to build my SEO in the simplest ways, most blogs will do the same for you.  Just look at the options I get from OnMason:

Not included is the image of tags, categories, widgets and what I can do in HTML. Also, knowing HTML is key to making your site even better than the next. You can teach yourself online!