The Verge: Social media harder to resist than cigarettes
February 6, 2012
In this The Verge article, people are more likely to check their smartphone than they are likely to give in to a cigarette break according to a study from the University of Chicago Booth School of Business (say that five times fast).
I do not smoke or drink (ok, rarely drink) so I can’t say for myself if this applies to me but considering my addiction to social media and my phone, it probably is. The fact of the matter is that checking your email is so easy and quick, a swipe here, a touch there and you’re done. I personally also get instant gratification after I’ve checked my Twitter or email. I feel caught up within a minute and I can move on. The problem is for me, is that I do this often. So it might only take a minute, but I do it many times throughout the day. Also, it’s healthier.
